“SEO Best Practices”: Finally the Same as What’s Best for Users May 30, 2019 “Make pages primarily for users, not for search engines,” has been Google’s Webmaster Guideline summary of how to do good SEO for some time. For an equal amount of time, SEO pros (myself...
What Google’s Move to First-Price Auctions Could Say About the Future Landscape of Programmatic April 26, 2019 More changes are coming to the programmatic landscape as Google shifts its auction to a first-price model, and more significantly, introduces a unified ad...
12/31/18: The Day Fundraising As We Know It Died? January 4, 2019 2018 may have been a year of another kind: a true foundational change to fundraising as we know it, and a new way to consider end-of-year. 2017 was amilestone year in charitable giving in the United...
The 8 Consumer Trends Facing Marketers In 2019 December 17, 2018 This article originally appeared in AdAge, as part of the Publishing Partners program. People still crave meaning and connection more than ever. People’s lives aren’t commodities for brands to own or...
As Amazon Takes The Third Position In The Digital Ad ‘Triopoly’, What Should Marketers Be Watching? October 15, 2018 Amazon has passed both Bing and Yahoo, as well as the more recently formed Oath in ad spend, seemingly in the blink of an eye. It’s been a few weeks...
In The World Of Programmatic, Data Is Continually Evolving. Are We Evolving Fast Enough? August 10, 2018 The programmatic space undergoes incessant evolution, thanks to the increasingly sophisticated data that we now find at the center of it all. We’ve come a long way...
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