What Google’s Move to First-Price Auctions Could Say About the Future Landscape of Programmatic April 26, 2019 More changes are coming to the programmatic landscape as Google shifts its auction to a first-price model, and more significantly, introduces a unified ad...
12/31/18: The Day Fundraising As We Know It Died? January 4, 2019 2018 may have been a year of another kind: a true foundational change to fundraising as we know it, and a new way to consider end-of-year. 2017 was amilestone year in charitable giving in the United...
The 8 Consumer Trends Facing Marketers In 2019 December 17, 2018 This article originally appeared in AdAge, as part of the Publishing Partners program. People still crave meaning and connection more than ever. People’s lives aren’t commodities for brands to own or...
As Amazon Takes The Third Position In The Digital Ad ‘Triopoly’, What Should Marketers Be Watching? October 15, 2018 Amazon has passed both Bing and Yahoo, as well as the more recently formed Oath in ad spend, seemingly in the blink of an eye. It’s been a few weeks...
In The World Of Programmatic, Data Is Continually Evolving. Are We Evolving Fast Enough? August 10, 2018 The programmatic space undergoes incessant evolution, thanks to the increasingly sophisticated data that we now find at the center of it all. We’ve come a long way...
The Devil Wears Data: The Fashion Industry’s Battle with Digital July 24, 2018 The world of fashion has, over the past 10-15 years experienced one of the biggest revolutions since its conception, with “fast fashion” companies turning the industry on its head...
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