Hot Topic: Addressable TV
ForwardPMX will be attending The Digiday Hot Topic: Addressable TV event, held on February 24th in NYC.
Television advertising’s slow march toward audience-based targeting is accelerating. The growth in connected TV viewership has made it easier for advertisers to aim their campaigns at sizable, specific audience segments on the biggest screens in people’s homes, and it is pushing the traditional TV industry to advance addressable TV advertising beyond the domain of local marketers. However, targeted TV advertising is still being fine-tuned. A convoluted sales environment, measurement issues and inventory limitations have frustrated advertisers’ abilities to pinpoint audiences on TV.
At Digiday Hot Topic: Addressable TV, we’ll zero in on the opportunities and challenges in targeting ads on TV screens as advertisers work to sharpen their campaigns. Join us for a day of valuable insights with an influential group of advertising execs.