IAB Hong Kong Career Week 2021
Edison Woo, Head of Paid Media, shares how the digital marketing industry uses AdTech and Big Data to power Performance and Data strategies.
Event Date: Tuesday, April 20 at 5:00 pm HKT
Head of Paid Media, Hong Kong, ForwardPMX
Edison is a seasoned marketing professional, specialized in communication and strategic planning in digital technology, as well as digital activation across APAC markets.
He spent his past 12 years driving channel innovation with his strong background in big data and analytics. As Head of Paid Media at ForwardPMX, Edison continues to drive ForwardPMX’s brand performance offering and advance the agency’s relationships with key platforms in APAC including Baidu, Naver, WeChat, Yandex, Facebook and Google.