ANA Event: “It’s Like DRTV With Triple the Return!”: Why the Time for Connected TV Testing is Now
The nonprofit industry has seen more digital acceleration in 2020 than any year before.
Without face-to-face fundraising, we’ve often had to shift budget into other channels where donors are spending more of their time. Connected TV may seem like the wild, wild west for nonprofits, and without the changes of this year, it’s likely the channel would have remained in that far-off distant future of media formats you might have tried in a few years. But the streaming renaissance is real and it’s here, and CTV is not only effective at reaching donors where they are, but it’s also cost effective.
Join us May 12th as two of ForwardPMX’s leaders in the space, Tori Richards, AVP of Nonprofit Strategy, and Bailey Bernius, Director of Nonprofit Strategy, speak at the event alongside clients Best Friends Animal Society and PLAN International USA.
3 Key Takeaways:
– What are the ins and outs of running a CTV campaign, from available inventory, to costs, to measurement?
– How do you make CTV an effective addition to your media mix, especially given the increasing shift to digital over the last year?
– What does a successful CTV program look like? We’ll take you through some case studies, from testing through a fully optimized program that generates real results!
Associate Vice President, Nonprofit Strategy
Tori Richards leads strategy and business development for ForwardPMX’s nonprofit division. Working in the fundraising industry for nearly a decade, Tori started her career in account services managing digital campaigns for nonprofit clients both large and small. Tori supported donor acquisition, stewardship, and engagement through her strong expertise in digital advertising, email marketing, and integration. While working in account services, Tori partnered with clients such as Wounded Warrior Project, Humane Society of the United States, American Museum of Natural History, Shriners Hospitals for Children, and the Art Institute of Chicago. Tori is highly involved in the industry frequently speaking at conferences and writing articles for industry publications. In December, Tori received DMAW’s Rising Star Award recognizing her contributions, leadership, and innovation across direct marketing.
Senior Director, Nonprofit Strategy
Bailey is a digital marketing professional with over 10 years’ experience in the nonprofit industry. She develops and executes digital fundraising strategy for nonprofit partners by providing the analysis, creative input and multi-channel integration recommendations needed to achieve program success. She has worked with nonprofits across verticals, including: Plan International USA, Alzheimer’s Association, U.S. Olympic & Paralympic Foundation, and Disabled American Veterans.