Black Friday: Turning Risks into Reward & Navigating Your Brand Through Peak
Black Friday has become a pivotal moment for many businesses across the continent. Digital Marketers spend weeks or months working on a strategy that will maximise visibility and revenue opportunities for their brand and product on the BF weekend but, in order to make the most out of Black Friday, a great strategy and a well thought out activation plan are not enough. Unexpected spikes in demand, competitor disruptive activities, technical issues can jeopardise months of planning. In this session, we will provide you with practical tips that will help you limit the risks posed by unexpected events and turn those same risks into opportunities to drive incremental revenue.
PPC Account Director, ForwardPMX
Jordan is an Account Director who has had a career in paid search since 2006. He has worked across a variety of clients in a number of different sectors including travel, charity, consumer electronics, finance, automotive and most recently fashion and retail. He has been overseeing the Nike EMEA PPC activity for the past 2.5 years.
PPC Team Leader, ForwardPMX
Dan is a PPC Team Lead who has been at ForwardPMX for 5 years. He has worked predominantly across fashion & lifestyle clients and has been on the Dutch-based PVH account since it was on-boarded 3 years ago.
Organic Performance Team Lead, ForwardPMX
Ben is an Organic Performance Team Lead and has been at ForwardPMX for nearly 3 years. He has worked in SEO for over 7 years and has had both agency and in-house roles. He currently works with predominantly Dutch based clients including PVH and Body and Fit and he has recently relocated to Amsterdam with ForwardPMX to help develop closer client relationships and to grow the Amsterdam office.