Roundtable

Workshop: Core Web Vitals; Everything You Need To Know

Thursday 13th May, 2021
11:00AM GMT
Online Event
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Core Web Vitals: Probably the Most Important Google Update in the past 10 years…

In this workshop, we will take a look at the upcoming Core Web Vitals update, which is due to be rolled out in June 2021. This encompasses various elements of SEO, including speed, UX and content. Join us to discuss in detail the approaches to securing success as the new algorithm rolls out around the globe.

What else will we be covering? You may have heard a lot over the past 12 months that COVID has accelerated an already swift move towards online and digital. This needs to be harnessed effectively and efficiently by brands and businesses. As part of this workshop, Google are working with us to help provide a clear and detailed path to Organic Search success.

Format: After an initial introduction to Core Web Vitals from Rupert (Google) and Darren (ForwardPMX), attendees will be invited to move into small breakout rooms, for a more focused discussion and an opportunity to have any specific questions answered.

Total Duration: 1 Hour

Speakers

Rupert Whitehead

Rupert Whitehead

Strategic Partnerships Manager, Google

Rupert has been with Google for 8 years, most recently focusing on driving Better Web initiatives across EMEA, with a particular focus on speed, User Experience and creating app like experiences on the web. Previously in Google he spent 5 years as part of the Developer Relations team. He has also worked in a variety of roles including with Nokia, Symbian and ecsoft.

Darren Fullerton

Darren Fullerton

Head of SEO, Content and Affiliates, ForwardPMX

Darren joined ForwardPMX as Head of Organic Performance in mid 2014, bringing with him a clear approach to SEO focusing on a balanced combination of data, technology and content campaigns to achieve success in this channel. Over the past 12 years, Darren has built comprehensive knowledge within the SEO, Social and Data fields and has gained impressive industry experience during this time.

Jessica Selby

Jessica Selby

Organic Performance Team Lead, ForwardPMX

Jessica Selby joined ForwardPMX in 2015 and has more than 6 years of experience in on-site and technical SEO. With a focus on luxury fashion, Jessica has worked across brands such as Gucci, Stella McCartney and Ralph Lauren and in her current role as a Team Leader is responsible for the organic growth and strategy across her clients.

Jared Amyakar

Jared Amyakar

Organic Performance Team Lead, ForwardPMX

Jared Amyakar joined ForwardPMX in 2017 and has 7 years’ experience in Organic Search. He has worked with a diverse range of brands including the Kering group, Paul Smith, Slalom Consulting, Lightbox jewelry, Fierce Inc and Fender Guitars. In his current role at forward he consults and leads client discussions on technical and onsite SEO, site migrations, content strategy, site speed, and CRO, as well as advising on cross channel and brand strategy.

Hiten Patel

Hiten Patel

Senior SEO Manager, ForwardPMX

As a Senior SEO Manager for ForwardPMX, Hiten works closely with luxury fashion retail brands to improve their sites organic visibility across EMEA. Hiten has worked on a variety of projects from on-page to technical, guiding clients through a multitude of options whether it’s a migration or new website launch, to acquire required results. This is all brought together with Hiten’s strong grasp for understanding the balance between a brands past, current and future vision against the brands existing and future capabilities available to achieve such organic results.

Jadeed Boyi

Jadeed Boyi

Senior Technical SEO Manager, ForwardPMX

Jaded moved over  to ForwardPMX from The Search Agency after merging in January 2020. With over 7 years experience in Technical SEO. he have worked with brands such as Tommy Hilfiger, Calvin Klein and Swarovski , the latter being a brand that he worked closely with in supporting to their site migration.

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