Moving Beyond the Digital Duopoly – How to Drive Digital Success in Asia
Google and Facebook don’t dominate everywhere, this session will provide insights and recommendations on how to amplify your brand, reach your audience and drive success across China, Korea and Japan. The session will be structured with an overview of platform dominance across the globe, then lean into specific markets outlining why brands should consider that geo.
Under China the discussion will cover the headline media products on Baidu, Alibaba and Tencent, followed by Naver and Daum in Korea, then Yahoo and Line for Japan.
Chief International Officer, ForwardPMX
Hannes founded the agency’s APAC division and oversees all multilingual and complex international digital marketing activities for ForwardPMX. Within APAC and Russia, he spearheaded the development of search engine strategies for Yandex, Baidu, 360, Yahoo!Japan, Naver and Daum and built strong strategic relationships across the leadership teams of these platforms. Hannes has been working in international marketing and localization for over 10 years and is a passionate polyglot with knowledge of over 14 languages.
Head of APAC & Russia, ForwardPMX
In 2013, Richard moved into ForwardPMX APAC to help develop the multilingual search teams, and to align content generation with multilingual PPC activity. With his experience running search campaigns across Google, Bing and regional engines such as Baidu, Yandex and Naver, as well as social activity across Facebook, Twitter, Weibo, WeChat and Vkontakte; Richard currently helps clients to formulate expansion strategies for non-English markets. He oversees all marketing activity in Asia and Eastern Europe, as well as managing implementation and delivery from the international teams across the London, Shanghai and Seoul offices.
Associate Director of APAC & Russia, ForwardPMX
Yanyan Froud joined ForwardPMX in beginning of 2010 and has more than 10 years international marketing experience. She started helping clients establish and increase their presence in the far-east by specialising in digital marketing for the APAC region 7 years ago. Her focus is on major markets such as: China, Japan, Korea etc. She is now responsible for all facets of the performance, operation and business development, as well as working with brands such as Expedia, Hilton, Nike, Chanel etc to develop their APAC businesses.