Moving Beyond the Digital Duopoly – How to Drive Digital Success in Asia
Google and Facebook don’t dominate everywhere, this session will provide insights and recommendations on how to amplify your brand, reach your audience and drive success across China, Korea and Japan. The session will be structured with an overview of platform dominance across the globe, then lean into specific markets outlining why brands should consider that geo.
Under China the discussion will cover the headline media products on Baidu, Alibaba and Tencent, followed by Naver and Daum in Korea, then Yahoo and Line for Japan.
Chief International Officer, ForwardPMX
Hannes founded the agency’s APAC division and oversees all multilingual and complex international digital marketing activities for ForwardPMX. Within APAC and Russia, he spearheaded the development of search engine strategies for Yandex, Baidu, 360, Yahoo!Japan, Naver and Daum and built strong strategic relationships across the leadership teams of these platforms.
Account Manager APAC, ForwardPMX
Claire is an Account Manager at ForwardPMX based in our London. Regularly meeting with clients and understanding their business needs, her role is to help build campaign management plans tailored to local markets. She also supports the APAC Team with developing marketing strategies for cross-channel activity. Claire has been with ForwardPMX for more than 4 years and prior to that, she also worked client side back in Shanghai before moving to London.
Associate Director APAC, ForwardPMX
Yukako joined ForwardPMX London office back in 2013 and since then she has worked on developing Japan service offering as well as managing accounts with both cross channel activities for clients entering APAC markets. In addition, she’s been also involved with setting up Tokyo office in 2017 and expanding Japan team at the company. Her current focus is to support clients by providing them with marketing strategies in APAC regions.