The Performance Marketer’s Perspective on OTT
Ad spend in OTT is projected to hit $40 billion by 2020. There will be over 200 million U.S. CTV users by the same year. Investment in studio produced original, premium content is at an all-time high.
The growth in the CTV and OTT universe represents a critical opportunity for all marketers, to not only create more impactful experiences that change consumer behavior, but to deliver business outcomes and growth.
In this session, we’re giving a performance marketer’s perspective on OTT, and covering the topics that might surprise you most, like:
- If TV for a digital world should be measured as digital, what are the new data-driven, audience and measurement plans advertisers should be looking at for OTT?
- How have OTT and CTV created new, scalable opportunities to diversify the media mix and drive performance?
- How are the key players in this ecosystem positioning their offering to digital teams?
- The great debate: what teams can, and should own this emerging channel? Are we trending towards a world of “Everything is TV” or “TV is Digital”, and what does the future of the landscape look like?
Refreshments will be provided.
Vice President, Paid Media & OTT Lead
As VP of Social & Display and OTT lead at ForwardPMX, Jesse brings over a decade of experience in brand strategy and media planning/buying across all online and offline channels, creating breakthrough results for a number of prestigious brands spanning multiple verticals. Today, Jesse directs digital and paid social efforts for the agency’s premier accounts, with a primary emphasis on driving Direct to Consumer acquisition performance. Jesse brings focus, new insight and bold thinking as it relates to the intersection of Brand and Performance strategies that drive bottom line performance for clients, and more recently established the agency’s OTT practice to further this vision. Beyond client work, Jesse is passionate about creating a workplace culture that inspires the creativity and innovation required to confront the challenges faced by brands in today’s (and tomorrow’s) landscape.
Kristin has worked with Hulu for over eight years, bringing the company’s advanced capabilities to digital, planning and local television teams. Kristin possesses dynamic experience at the intersection of media, technology, entertainment/content and systems development, to blend digital and traditional marketing channels for advertisers that reach target audiences.