2021 ANA Nonprofit Federation Summer Conference
ForwardPMX is joining hundreds of fundraising and marketing professionals at the 2021 ANA Nonprofit Federation Summer Conference, a two-day event where you can exchange innovative marketing and fundraising ideas, get inspired to think creatively, and make the relationship with your donors even stronger.
Marketing’s evolution is getting more accelerated and you need to keep up. At this conference, you’ll hear case studies from your colleagues that will offer you a more realistic view of the issues, challenges, and successes that you face every day.
ForwardPMX Session: Expert Panel | Pave the Way for a Cookie-less World
Friday, August 27th
The cookiepocolypse is coming. It’s just a matter of when. After years of relying on third-party cookies for insights on consumer behaviors, the marketing and advertising industries are being forced to pivot due to new concerns over privacy. Donors and consumers have been “creeped out” by the clairvoyant nature of digital ads following them around the internet. Yet, in contradiction, those same consumers are expecting increasingly personal brand journeys.
Join this session to decode and gain a better understanding of what the cookiepocolypse could mean for your organizations fundraising initiatives. From digital novices to natives, this session’s attendees will walk away with insights they can use from leading industry data, agency, tech, and nonprofit experts.
SVP, Integrated Media
As an SVP of Integrated Media, Sheila is responsible for bringing thought leadership with a deep understanding of integrated strategy and approach, develop and nurture client relationships and facilitate high performance teams.
For most of her career, Sheila has been focused on creating integrated, performance-driven experiences for her client’s customers and has a proven track record of success with clients and collaboration with team members. Her expertise spans both direct-to-consumer and business-to-business clients in industries such as: retail, education, financial, no-profit and healthcare.