Adweek Summer Series – Breaking the Mold: Creating Long-Term Success for Independent Agencies
To make it through the one-two punch of a global pandemic and recession requires stamina, smarts and some forward-thinking. Hear insights – and premonitions- from leaders across independent agencies on how they are leveraging innovative strategies to create value for clients – and differentiate themselves in a competitive marketplace.
Katie Baldwin, Head of North America Partner Management at Facebook will host a panel discussion with three leading agencies on how they’re creating connection in the time of COVID-19. As agencies encourage more working from home and less client travel and in-person events, the moderator and panelists will explore the nuanced challenges of driving a diverse, inclusive, and vibrant culture both internally and among their client relationships. They’ll also discuss the dramatic shift in how people connect with brands and products and the opportunities this presents for agencies and advertisers to meet consumers where they are.