Speaking Event

ANA Washington Nonprofit Conference

February 19-21, 2020
The Mayflower Hotel, Autograph Collection
1127 Connecticut Ave. NW (map)
Washington, DC 20036


ANA Washington Nonprofit Conference is a three-day event taking place from Wednesday, February 19th, 1:00pm to Friday, February 21st, 3:30pm at The Mayflower Hotel in Washington DC.

At the 2020 ANA D.C. Nonprofit Conference, you’ll hear innovative marketing, fundraising, and collaboration ideas, to help you expand your donor base and strengthen the bonds with your existing donor. Make your plans to join us and hundreds of fundraising and marketing professionals at this 3-day event. You will have more marketing tools at your disposal than ever before. Additionally, more companies are instituting purpose-driven initiatives, creating a huge opportunity for your nonprofit organization. If you want to expand your donor base and advance your mission, you need to keep up.

Join the conversation at #ANAnonprofit

For more details on the ANA Washington Nonprofit Conference, follow this link.

ForwardPMX Speaker

Following  Facebook: Keeping Up With Social Norms

Track: Digital

Thursday 2/20 – 4:30-5:30PM

Facebook and other social networking platforms are constantly changing their algorithms, products and formats. How can nonprofit organizations, especially in the small to mid-sized range keep up? In this session, we’re providing insight about how to analyze your current Facebook strategy to understand what’s working, and how to plan or pivot for upcoming platform changes. From ad format best practices, to leveraging Facebook Fundraisers, we’ll provide tips and strategies to ensure your social presence is working harder for you.

Joining ForwardPMX: Caitlin Watkins, Digital Lead for P2P Fundraising at Best Friends Animal Society, and Emily Tolliver, Social Media Community Manager at Best Friends Animal Society

Cara Holland

Cara Holland

Director of Paid Media & Audience Growth, ForwardPMX

As Director of Paid Media & Audience Growth at ForwardPMX, Cara leads paid media activations for all nonprofit clients, developing and executing integrated paid media recommendations with emphasis on digital media tracking and conversion metrics.

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