Digiday Future of TV Summit
Making TV advertising work in the streaming era
The disruption that was long promised in the TV business is finally here. Major media and telecommunication companies have combined forces to better compete with Netflix, Amazon and other tech giants. The pervasiveness of cord-cutting means pay-TV is no longer about growth, but reducing losses. Meanwhile, the tech platforms continue to come for those TV dollars, too.
What’s an advertiser to do in a shifting landscape that has no end in sight?
At the Digiday Future of TV Summit, we’ll explore how consumer trends and other market forces are dramatically changing the TV industry as well as where brands and agencies are spending ad dollars.
Day 1: April 23, 2019 at 3:10 PM PT
A New Era in TV Advertising
The TV landscape is undergoing a seismic shift — and with that comes dramatic changes in how advertisers approach the biggest screen in the house. During this keynote, leading advertiser, ForwardPMX, will discuss the changing impact of linear TV, how it strategizes for and works with OTT platforms, the future of advanced TV advertising
Vice President, Social & Display, OTT Lead
As VP of Social & Display and OTT lead at ForwardPMX, Jesse brings over a decade of experience in brand strategy and media planning/buying across all online and offline channels, creating breakthrough results for a number of prestigious brands spanning multiple verticals. Today, Jesse directs digital and paid social efforts for the agency’s premier accounts, with a primary emphasis on driving Direct to Consumer acquisition performance. Jesse brings focus, new insight and bold thinking as it relates to the intersection of Brand and Performance strategies that drive bottom line performance for clients, and more recently established the agency’s OTT practice to further this vision. Beyond client work, Jesse is passionate about creating a workplace culture that inspires the creativity and innovation required to confront the challenges faced by brands in today’s (and tomorrow’s) landscape.