DMAW DM201 Philly
Building on the practices and concepts put forth in the extremely successful DM101 program, DM201 has something for everyone.
It goes beyond the basics and principals of the “what’s” and the “if’s”, to explore the details and metrics of ongoing successful direct marketing programs. Utilizing plans, programs, data, and results gathered from actual client programs, Topics to be covered include:
- The Metrics of Creative Testing
- Modeling – Lists – Email Matching – Coop
- Retention/Lapsed Strategies
- Upgrading Mid-Level Strategies
- Analytic Optimization
- Multi-Channel Marketing
Taught by industry leaders, this full-day seminar will provide immediate educational benefits to the attendees, and provide actionable information which can be incorporated into current and future marketing efforts.
Whether you have been in the industry for 5 years or 25 years, this seminar is for you.
3:30-4:30 PM: Multichannel Marketing
Vice President, Integrated Media & Strategy
Katy has more than 15 years of integrated marketing experience in agency and nonprofit settings. Katy is passionate about helping organizations and teams achieve success through innovative — and integrated — outreach, fundraising and advocacy strategies. She has worked with nonprofit organizations of various sizes and disciplines including Alzheimer’s Association, Boys & Girls Clubs of America, United States Olympic Committee, Best Friends Animal Society, Disabled American Veterans, and Shriners Hospitals for Children.
Katy partners with client leadership and ForwardPMX internal teams to ensure alignment with business goals, audience-focused strategy and flawless campaign execution. A veteran of both the agency and nonprofit worlds, Katy knows what it takes to start, build, and sustain a successful fundraising program.