MediaPost TV & Video Insider Summit
Video is now more directly connected to the interests and needs of viewers, more fully integrated into their daily lives and every touchpoint of their media consumption.
OTT, digital and mobile screens, and the entire connected TV (CTV) environment represent more than more screens for marketers. It is a new opportunity to make more substantial, direct and deep impact on customers with stories that are both richer and more relevant. But brands and their agencies first need to grasp this DTC TV moment and master the tools for sharper targeting, richer content, more precise measurement and media accountability.
At the annual fall edition of MediaPost’s TV and Video Insider Summit we make that direct-to-consumer connection by tuning into:
OTT channels blossoming with contextual and behavioral targeting opportunities
The broader palette of branded storytelling
How media planners and buyers supercharge linear budgets with data-infused targeting
How advertisers leverage their own first party data to find customers and prospects on every available screen
How planners are knitting together diverse metrics across screens to hold their media accountable
How a new generation of DTC brands and political media buyers are bringing online targeting and performance sensibilities to TV
At MediaPost’s fall gathering of the connected TV and video gurus we go direct – to the people who are planning, buying and telling the next generation of brand stories more directly to the customers they want.
Panel: DTC Goes CTV
Day 1: 10/21 at 11:30 AM
New DTC brands are bringing new money, new data and new performance expectations to TV. What can the rest of us learn? How are these new TV spenders leveraging online data for linear and OTT buying? Is there something new here, or is it DTV?
VP, Paid Media - Paid Social Lead & Head of OTT
Jesse brings over a decade of experience in brand strategy and media planning/buying across all online and offline channels, creating breakthrough results for a number of prestigious brands spanning multiple verticals. Today, Jesse directs digital and paid social efforts for the agency’s premier accounts, with a primary emphasis on driving Direct to Consumer acquisition performance. Jesse brings focus, new insight and bold thinking as it relates to the intersection of Brand and Performance strategies that drive bottom line performance for clients, and more recently established the agency’s OTT practice to further this vision. Beyond client work, Jesse is passionate about creating a workplace culture that inspires the creativity and innovation required to confront the challenges faced by brands in today’s (and tomorrow’s) landscape.