Speaking Event

The Nonprofit Alliance Fundraising & Marketing Conference

April 21-23, 2020
Omni  Parker House Hotel
60 School St. (map)
Boston, MA 02108

 

The Nonprofit Alliance Fundraising & Marketing Conference is a three-day event taking place from Tuesday, April 21st to Thursday, April 23rd at the Omni Parker House Hotel in Boston.

This inaugural conference is hosted by The Nonprofit Alliance, and will be a must-attend for seasoned nonprofit professionals from across the country. Join us as we debate hot industry topics and share insights we’ve learned along the way!

For more details on The Nonprofit Alliance Fundraising & Marketing Conference, follow this link.

ForwardPMX Speakers

It’s All About Audience: Moving from Channel-First to Audience-First Acquisition 

Facebook and other social networking platforms are constantly changing their algorithms, products and formats. How can nonprofit organizations, especially in the small to mid-sized range keep up? In this session, we’re providing insight about how to analyze your current Facebook strategy to understand what’s working, and how to plan or pivot for upcoming platform changes. From ad format best practices, to leveraging Facebook Fundraisers, we’ll provide tips and strategies to ensure your social presence is working harder for you.

Joining ForwardPMX: Tara Ingram, National Director of Director Response Fundraising at Boys & Girls Clubs of America

Katy Jordan

Katy Jordan

VP of Integrated Media & Strategy, Nonprofit, ForwardPMX

Katy has more than 15 years of integrated marketing experience in agency and nonprofit settings. Katy is passionate about helping organizations and teams achieve success through innovative — and integrated — outreach, fundraising and advocacy strategies. She has worked with nonprofit organizations of various sizes and disciplines including Alzheimer’s Association, Boys & Girls Clubs of America, United States Olympic Committee, Best Friends Animal Society, Disabled American Veterans, and Shriners Hospitals for Children.

Keeping Up with the Social Norms: Instagram & Facebook 

Social networking platforms are constantly changing their algorithms, products and formats as people are using the channels differently. Take, for instance, Instagram audiences —  younger, skew more urban, and often include people from traditionally marginalized communities — incorporating Instagram Stories into their daily lives in fun and engaging ways. How can nonprofit organizations, especially in the small to mid-sized range keep up and break through with compelling content that will engage their audiences, build deeper relationships, and inspire people to take action? In this session, we’re providing insight about how to analyze your current strategy to understand what’s working, and how to plan or pivot for upcoming platform changes. From Facebook Fundraisers to gifs and quizzes, we’ll provide tips and strategies to ensure your social presence is working harder for you.

Joining ForwardPMX: Preeti Desai, Director, Social Media & Storytelling, National Audubon Society,

Cara Holland

Cara Holland

Director of Paid Media & Audience Growth, ForwardPMX

As Director of Paid Media & Audience Growth at ForwardPMX, Cara leads paid media activations for all nonprofit clients, developing and executing integrated paid media recommendations with emphasis on digital media tracking and conversion metrics.

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