The Virtual Martech Summit: Data-Driven Marketing 2.0
The MarTech Summit series aims to bring together the best minds in marketing technology from a range of industries through a number of diverse formats and engaging events.
A Forrester study found that 44% of marketers are utilising big data and only 36% are regularly applying data analytics insights to improve customer experience strategies. Common pain points include managing multiple data streams, lack of expertise, and insufficient tools to take a holistic approach to data analytics and management.
Having noticed that and seeing the need in the world of marketers, we are launching The Virtual MarTech Summit: Data-Driven Marketing 2.0. Join our elite speakers of data champions in B2B/B2C spaces and take your data knowledge and preparedness to the next level.
In this edition, we are going to cover: Data Monetisation, CDP, Data Privacy, Customer Centricity, Digital Asset Management (DAM), Marketing Automation, Account Based Marketing (ABM), Data Democratisation, Data Accessibility & more.
ForwardPMX Session: Fireside Chat | Prioritising and Communicating Consumer Data Privacy in an Increasingly Data-Driven World
14:00 – 14:35 [Data Privacy Track]
Our Consultancy lead in APAC, Tim Durgan, will be leading a fireside chat with UBS APAC Digital Marketing Director, Alvin Teo.
Regional Planning & Strategy Director, APAC
Tim Durgan has 10 years of experience across 3 regions driving a strategic output for some of the biggest FMCG and travel brands in the world. Currently Tim is leading consultancy and MarTech across the APAC region leading clients digital marketing transformation.