Training

Baidu Certification Training (BCMS)

Online Training Events
Limited places available

Baidu Certified Marketing Specialist (BCMS)

Course is intended for:

  • Marketing specialists from both brands and agencies
  • Professionals interested in obtaining a basic understanding of Baidu SEM
  • Students majoring in digital marketing and media communications
Training includes:
  • China Search Overview
  • Digital Marketing Products Leveraged In China
  • Basic Knowledge And Best Practices For Running Digital Campaigns via Baidu Products
  • Basics of Account Build
  • Account Structure
  • Keyword Grouping
  • DSP Ads Introduction
  • Native Ads Introduction
  • Practice Test¬†
  • Offline Certification Test Voucher (upon successful completion of the course)

 

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