Training
Baidu Certification Training (BCMS)
Online Training Events
Limited places available
Baidu Certified Marketing Specialist (BCMS)
Course is intended for:
- Marketing specialists from both brands and agencies
- Professionals interested in obtaining a basic understanding of Baidu SEM
- Students majoring in digital marketing and media communications
Training includes:
- China Search Overview
- Digital Marketing Products Leveraged In China
- Basic Knowledge And Best Practices For Running Digital Campaigns via Baidu Products
- Basics of Account Build
- Account Structure
- Keyword Grouping
- DSP Ads Introduction
- Native Ads Introduction
- Practice Test
- Offline Certification Test Voucher (upon successful completion of the course)
