Yandex.Direct Online Training
Yandex and ForwardPMX are delighted to invite you to our Yandex.Direct Online Training Day. This is an all-day event designed for marketing professionals of all backgrounds and levels of experience.
We will cover a variety of topics to enhance your Yandex advertising skills, providing foundations of how to successfully implement Ad Campaigns via Yandex.Direct. You can join any session throughout the day.
10 AM – 12 PM – YANDEX CORE
– Yandex Direct Overview
– Ad types and formats in Yandex Direct product range
– Campaign launch in Yandex.Direct (budgeting)
– Placement types (Search / YAN) – Keyword selection and match types (Wordstat)
– Targeting types (soc-dem, user interest, audiences, retargeting)
12 PM – 1 PM – Lunch Break
1 PM – 2:30 PM – Bidding strategies & Short introduction to Yandex.Metrica
2:30 PM – 4 PM Overview of Yandex products
– Smart Banners
– Search Banners
– CPM campaigns
4PM – 5:30M – Reporting & Mass Changes Instruments (web interface + offline tool)
5:30 PM – 6:20 PM – Ads for mobile apps
Associate Digital Director, Moscow, ForwardPMX
Anton Ivanov has 5+ years of experience in digital marketing in Russia / CIS markets, driving performance marketing campaigns for some of the leading fashion, retail and travel brands worldwide in this region. Currently, Anton is leading FP’s Moscow office, overseeing digital marketing projects for Russia / CIS markets and leading Yandex Expert training sessions globally.