Avoiding the trap of ever increasing CPCs with Unified Search

Friday 3rd April, 2020
9:30am – 10:30am BST
Online Webinar
Must Register to Access Webinar

The search engines have created a complicated ecosystem for brands to navigate. The success of the paid channels have forced CPCs to rise and it does not look like it’s going to stop. New strategies need to be developed that will take advantage of what is working and control the costs of what is not. Unification of channel activities is essential to ensure synergies are driven from the complete channel mix that is more than the sum of their individual parts.


Darren Fullerton

Darren Fullerton

Head of SEO, Content and Affiliates, ForwardPMX

Darren joined ForwardPMX as Head of Organic Performance in mid 2014, bringing with him a clear approach to SEO focusing on a balanced combination of data, technology and content campaigns to achieve success in this channel. Over the past 12 years, Darren has built comprehensive knowledge within the SEO, Social and Data fields and has gained impressive industry experience during this time.

Neil Morse

Neil Morse

Head of Service Integration, ForwardPMX

Neil has worked at ForwardPMX for 7 years, predominantly within paid search activation and strategy roles with a focus on delivering best in class solutions across multiple client verticals, platforms and markets. In his position as Head of Service Integration, he is responsible for driving product innovation and efficiency across our EMEA delivery teams.

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