Back To School Study 2019
Wednesday, July 10th, 2019
11am – 12pm EST
Must Register to Access Webinar
ForwardPMX’s annual Back to School U.S. Trend Report examines the products, trends and consumers at the center of this highly competitive, youth-focused retail season. Back to School is the second largest retail season after Holiday, with significant opportunity for retailers.
The 2019 edition of this report analyzes search interest and keyword popularity, click, creative and census data. It combines industry sources with proprietary analysis to gauge peak moments, shifts in seasonal patterns, shopper interests and changes to the competitive landscape. Our goal is to inform seasonal strategy with an eye towards growth through change.
Vice President, Research, ForwardPMX
Glenn focuses on helping clients address the ever-evolving challenges and opportunities of multichannel marketing working with a team of seasoned analysts. He brings nearly 20 years of experience in consumer marketing research. Our research team regularly produces competitive benchmarking studies for clients, as well as forward-looking industry reports and market analyses. Some of the team’s key releases include a look at the impact of severe weather on marketing efforts, the rapidly expanding and diverse seniors market, plus a variety of annual retail-focused releases, such as our luxury market, back to school, and year-end holiday reports.