Changing the Course for Luxury’s Future: A Global Conversation
Luxury, as almost every major industry around the world, has been challenged by the events of 2020.
This year has forced luxury brands to ask themselves the difficult questions, like, what is my role in the modern luxury consumer’s life, and how will that role continue to change, or stay the same? Brands are also pushing themselves on a faster track towards the digital transformation of their businesses – from e-commerce, to marketing, to distribution and overall operations.
As we come to the close of 2020, we are supporting our clients in the look ahead to the next year and beyond, helping to identify key areas of opportunity. In a conversation across global markets, we’re going to break down some of the most important questions and strategic imperatives that luxury brands should be focused on as they prepare for the next year (and beyond), as well as what we’ve learned this year about the changed world and the changed luxury consumer.
We will hear from leaders in our organization from our North America, EMEA, MENA and APAC hubs to hear their unique regional perspectives, as well as shared thoughts impacting international luxury brand and marketing strategy.
We look forward to hosting you! If you cannot attend live, please sign up to receive the recording of this special global panel event.
Global Director of Marketing, ForwardPMX
As the Director of Marketing for ForwardPMX, Sara is focused on elevating the ForwardPMX brand and its 1,000 experts across 20 offices around the world. Sara is responsible for brand amplification and global marketing and communications strategy, leading initiatives across: social media, PR, thought leadership, executive speaking engagements and awards, as well as internal brand advocacy, corporate communications and programs that sit at the intersection of Brand, Culture and Connectivity.
EVP of Client & Media Operations, North America, ForwardPMX
As EVP of Client and Media Operations, Nicole is responsible for the strategic positioning of the agency’s offering with clients, prospects and media and industry partners. Nicole acts as a senior advisor for clients and staff across all client verticals and media channels. She also leads the agency’s media platform relationships, including Facebook and Google, and ensures that ForwardPMX, its clients and talent stay ahead of the curve through innovative media and growth strategies. Nicole has nearly two decades of experience in retail and e-commerce, and today, helps several world-renowned brands succeed in the modern brand performance ecosystem.
Regional Director, MENA, ForwardPMX
Kinloch Magowan recently joined ForwardPMX as our Regional Director of MENA sitting in our Dubai office. In this role, Kinloch is working to bolster our senior team across MENA and push the strategic vision and expansion of the fast-growing hub, while serving as clients’ key advisor. Kinloch comes from a wealth of experience in the agency, and marketing world more broadly, having worked with several prestious global brands in prior roles.
Regional VP, APAC & RU, ForwardPMX
Yanyan Froud joined ForwardPMX in beginning of 2010 and has more than 10 years international marketing experience. She started helping clients establish and increase their presence in the far-east by specializing in digital marketing for the APAC region 7 years ago. Her focus is on major markets such as: China, Japan, Korea etc. She is now responsible for all facets of the performance, operation and business development, as well as working with brands such as Expedia, Hilton, Nike, Chanel etc to develop their APAC businesses.
Federico Da Ros
Account Director, EMEA, ForwardPMX
Federico Da Ros joined ForwardPMX in 2014 and has more than 6 years of experience in performance marketing, with a focus on Luxury & Fashion. Starting in activation, Federico has worked across brands such as the Kering Group, Paul Smith and premium skincare PerriconeMD. In his current role, Federico is responsible for supporting clients in their global media and performance strategies, working with clients such as CHANEL, Salvatore Ferragamo and AllSaints.