Digital Skills in China: A Deep Dive into Baidu
Wednesday, September 16, 2020
11AM ET | 4PM BST
Online Event
Must Register to Attend
For our latest training session on September 16, we will share the latest China digital marketing trends and techniques to expand your existing marketing skills and strategy.
APAC has long been considered an area of great opportunity and complexity for brands and marketers. ForwardPMX has been selected by Baidu, China’s largest search engine, to facilitate the delivery of a one off session which will introduce marketing professionals to the basics of the Chinese digital landscape, with a deep dive into Baidu.
With ad spend increasing in the APAC region since the COVID-19 outbreak, there has never been a more crucial time for international brands to gain knowledge and expertise on the search engine. This session will give participants an understanding of best practices within the platform, as well as offer some contextual insights from the Chinese market and the APAC region as a whole.
The training is open to advertisers, agencies and all digital marketing professionals across regions who are interested in Baidu and digital marketing in China.
The training will include:
- An overview of the China digital landscape
- How to leverage Chinese digital marketing and search products
- Basic knowledge and best practices for running digital campaigns via Baidu products
- Case studies and success stories from Baidu’s work with international brands
Speakers
Claire Liu
Account Manager, APAC & RU, ForwardPMX
Claire is a professional digital account manager with more than 6 years of experience in the China and APAC digital marketing field, successfully onboarding global brands to enter Greater China and drive performance growth in the region. Claire is also a recognised trainer for the Baidu digital marketing training centre in the UK and co-hosts the training sessions globally.
Ziyi Huang
Account Manager, APAC & RU, ForwardPMX
With more than 5 years experience in APAC and EMEA marketing, Ziyi has successfully assisted global brands across verticals such as retail, luxury and travel expand their business and foster groeth into Greater China region. Ziyi is also a recognised trainer for Baidu digital marketing training centre in the UK.
