Digital Workshop: Supercharge Your Holiday Performance With Google Shopping Campaigns
Friday, October 16, 2020
1PM HKT
Online Event
Must Register to Attend
The festive season is around the corner, but what can brands do now to prepare? In our latest webinar, we will be joined by Google to discuss how to ensure your Shopping campaigns are ready.
It’s no secret that the global pandemic has accelerated the rise of e-commerce and online purchases across the APAC region and beyond. This year, the festive season is as important as ever, and there is no question that well-executed Google Shopping campaigns can be make or break your holiday success. More and more advertisers, are adopting Google Shopping, and with Google’s latest initiative to show more Shopping ads over the festive season, it can be difficult to stand out from the competition. Brands must react to future uncertainty through dynamic advertising strategies that can change quickly based on market conditions. We will discuss how to stay in focus and utilize the right ads to maximise the revenue of your brand.
The training will include:
- APAC market trends and consumer behaviors
- How to formulate your festive strategy
- Best practices for running Google Shopping Ads
- Targeting the right audience for maximum conversions
- How to build your market intelligence to monitor the marketplace
- Previous success stories
This panel will bring diverse perspectives from ForwardPMX and insight from other industry insiders. We look forward to hosting you!
Speakers
Edison Woo
Head of Paid Media, APAC & Russia, ForwardPMX
Edison has 15 years of experience in digital marketing with the some of the largest media agencies in the region. Edison is currently elevating ForwardPMX’s local expertise in APAC, helping brands to grow globally while navigating the nuances of individual APAC markets, platforms and diverse consumers.
Jacky Mak
Regional Digital Director, APAC & Russia, ForwardPMX
Jacky has over 10 years of digital media experiences and specialised in formulating performance marketing strategy across digital channels. He is experienced in utilizing and integrating various digital marketing platforms to deliver the business outcome for his clients. He is currently driving the channel excellence for ForwardPMX APAC, and also fastening the digital acceleration for the APAC clients.
Sumeet Velazile
Omnichannel Shopping Lead, Google
Sumeet has over 10 years of work experience in consulting, process management, digital marketing, sales and developing & executing online advertising strategies (including 5 years of international business experience in Europe, America & Australia). Sumeet’s current job entails being a pioneer of Google’s industry-specific arms to the wider business. This includes working on products such as Google Shopping, Hotel Ads, Flight Search Ads, Dynamic Remarketing.
