EMEA & US – Emerging From COVID-19: Lessons From China’s Adjustment to the ‘New Normal’

Thursday April 30th, 2020
11 AM ET | 4 PM BST
Online Webinar
Must Register to Access Webinar

As China enters a recovery phase, what can brands around the world learn?

China is cautiously entering its recovery phase, as businesses reopen, people return to work and the population gains a sense of what ‘the new normal’ will be. As the rest of the world watches China’s progression, there are many learnings for brands.

How has consumer behavior changed, and what new behaviors or expectations have developed? How are businesses responding, and setting themselves up for success as new routes to market emerge or grow in importance? What does life look like on the other side?

In this webinar, we’ll cover these questions, as well as insight around:

  • Insight into China’s current state, and how to contextualize recovery across different markets
  • How to harness changing consumer needs
  • How to respond proactively to new consumer behaviors
  • The ways to prepare your business for growth and new routes to market


Yanyan Froud

Yanyan Froud

Regional VP, APAC

Yanyan Froud joined ForwardPMX in beginning of 2010 and has more than 10 years international marketing experience. She started helping clients establish and increase their presence in the far-east by specializing in digital marketing for the APAC region 7 years ago. Her focus is on major markets such as: China, Japan, Korea etc. She is now responsible for all facets of the performance, operation and business development, as well as working with brands such as Expedia, Hilton, Nike, Chanel etc to develop their APAC businesses.

Tim Durgan

Tim Durgan

Regional Strategy & Planning Director

Tim Durgan has 10 years of experience across 3 regions driving a strategic output for some of the biggest FMCG and travel brands in the world. Currently Tim is leading consultancy and MarTech across the APAC region leading clients digital marketing transformation.

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