Emerging in Retail: Changing the Course to Prepare for Continued Uncertainty
Saying that 2020 thus far has been a year of unprecedented change is undoubtedly the understatement of the year – at the same time, it’s one of the most overused phrases.
But unprecedented change is our current reality, and our “new normal” isn’t yet fully defined. Even as markets start to reopen, brands, and specifically retailers, must react to future uncertainty through dynamic advertising strategies that can change quickly based on market conditions. We need to rethink digital transformation, the customer experience, and creativity from all angles in order to be successful.
As an industry in transformation, we want to provide brands with insights on how to emerge, change and succeed under these new circumstances.
ForwardPMX and Google invite you to attend a hosted panel session to fuel discussion around:
- The shape of the rebound – how it’s still evolving, and what we’ve seen and learned thus far
- The strategies and tactics marketers must be prepared to implement
- The opportunities to maximize profits on Google through automation, and a focus on the right KPIs, the right data, and the right creative to create a world-class customer experience
- The expectations of the new brand performance experience
EVP, Client and Media Operations, ForwardPMX
VP, Paid Media, ForwardPMX
Amy is a global Paid Search lead and subject matter expert at ForwardPMX, where she oversees a team of paid media practitioners and strategists. Amy works closely with our agency partners at Google, and provides the latest insights into Google products for clients and prospects through thought leadership.
Chief Evangelist, Google
Nick is Google’s Chief Evangelist, leading a team of 55 Evangelists who help Google’s top advertisers improve their digital strategy by leveraging best practices from the world’s top CMOs.