Webinars

Enter the New Era of Influencer Marketing

Thursday, May 20, 2021
1:00PM ET
Online Event – View Recording

There is rapid acceleration and change happening in the influencer marketing space, making it increasingly important for brands, agencies and creators to have access to the best tools, technologies and partners to succeed in this soon-to-be $15 billion industry.

Koalifyed was developed as a true end-to-end solution that tackles some of the industry’s greatest challenges, including fraud, compliance and measuring ROI, while removing the biggest pain points associated with manual processes and communications.

Join us as we sit down with Koalifyed, the latest, cutting edge technology to enter the influencer marketing space from The Stagwell Group and Stagwell Technologies. We’ll also dive into a discussion of how the influencer landscape has evolved over the last year, looking at partners’ new roles in helping brands achieve business growth.

More Session Details & Discussion Points:

• How influencer marketing technology like Koalifyed is evolving to meet the needs and challenges of all industry stakeholders, and how it helps build and enhance lasting partnerships.
• An overview of Koalifyed’s end-to-end platform key features, like SNIFF fraud detection, real-time negotiation, in-platform contracting, content collaboration and more. We’ll talk about how and why these solutions are making a difference in influencer marketing programs today.
• Why influencer marketing can no longer exist in a vacuum, and instead must be viewed as part of the omnichannel brand and performance strategy – plus agencies’ important role in viewing performance and strategy across channels.
• The role of strategic agency partners and best-in-class technology solutions to help brands be more successful in influencer marketing.
• All your questions answered – what challenges or trends are you seeing? We’ll bring our expert advice.

Speakers

Sara Pollack

Sara Pollack

VP, Marketing at ForwardPMX

Charles Hu

Charles Hu

CTO & Partner at Stagwell Technologies, Koalifyed

Jay Powell

Jay Powell

SVP, Digital Comms Lead at MMI Agency