How Should International Brands Navigate China’s Changing Digital Ecosystem?

Friday June 19th, 2020
10 AM BST | 5 PM HKT
Online Webinar
Must Register to Access Webinar

Join us to hear exclusive search data points and other key online trends from China’s most important platform, Baidu. 

While the health crisis continues to stabilise in China, brands and consumers of the world’s largest economy are only just beginning to understand the impact of COVID-19’s on life as they know it. What lessons can the rest of the world learn from China, and how can brands adapt to this new normal?

Together with Baidu the major tech company and search engine in China we are we’ll cover topics including:

  • Chinese Consumer Behaviour Changes
  • China Media Adaptation and Innovation
  • Challenge and Strategy for International Brands
  • Baidu Performance Marketing Solutions for Business Recovery


Calvin Xu, Baidu

Calvin Xu, Baidu

General Manager of Channel Sales KA Department., Baidu

Calvin has been working in the internet industry and business management experience for over 13 years. He, EMBA of Antai College of Economics and Management, Shanghai Jiao Tong University, is fully responsible for business development and management of Baidu Channel Sales team in KA Department

William Gao, Baidu

William Gao, Baidu

Senior Marketing Strategy Manager of KA Department., Baidu

William has been working in the internet and media the industry for over 10 years. He has rich experience in Luxury, FMCG, Apparel, Finance, Automobile etc. 
Yanyan Froud, ForwardPMX

Yanyan Froud, ForwardPMX

Regional VP, APAC

Yanyan Froud joined ForwardPMX in beginning of 2010 and has more than 10 years international marketing experience. She started helping clients establish and increase their presence in the far-east by specializing in digital marketing for the APAC region 7 years ago. Her focus is on major markets such as: China, Japan, Korea etc. She is now responsible for all facets of the performance, operation and business development, as well as working with brands such as Expedia, Hilton, Nike, Chanel etc to develop their APAC businesses.

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