How Should Japanese Brands Navigate China’s Changing Digital Ecosystem?
Monday June 15th, 2020
Must Register to Access Webinar
Join us to hear exclusive search data points and other key online trends from China’s most important platform, Baidu.
As COVID-19 continues to change the global consumer landscape, brands are cautiously starting to open back up. But with approximately 3 months of progress on the rest of the world, we watch and learn from China and the many learnings for brands. During this time of high sensitivity and limited choice, effective marketers communicate with customers through new media and take actions that are human and authentic. Brands in China were the unwilling pioneers in this experiment, and the approaches they’ve forged since the beginning of 2020 are providing useful lessons to brands beyond China’s borders.
Baidu, China’s number one search engine, will take us through insights such as:
- How has consumer behavior changed in the region, and what new behaviors or expectations have developed?
- How are businesses responding, and setting themselves up for success as new routes to market emerge or grow in importance?
- What challenges has this posed for Japanese brands?
- What can the Japanese market learn from what life looks like on the other side?
Yuchi Zhang, Baidu
For the last 5 years, Yuchi has lead Inbound Business consultancy, Cross-border EC, and B2B PR at Baidu Japan.
Alvin Shimoju, ForwardPMX
Senior Client Director, Japan
With 10 years in the digital marketing industry, Alvin built his career in the United States and China before joining ForwardPMX London in 2015. In 2017, he relocated to Tokyo to lead the opening and growth of the agency’s Japanese business.