Emerging From COVID-19: Lessons From China’s Adjustment to the New Normal
Thursday 19th March 2020
11am – 12pm HKT
Online Webinar
Must Register to Access Webinar
Marketers often live through periods of extreme turbulence, and the COVID-19 virus brings its own set of unique challenges.
From consumer behavioral shifts, to external factors like nation-wide travel restrictions, to logistics and supply chain disruption, businesses are being tasked with addressing these challenges in near real time.
Now more than ever, it’s imperative have a clear strategy that allows for flexibility in brand planning whilst also protecting revenue. This calls for dynamic practices and a humanistic view on data.
During the webinar, we’ll cover topics including:
- How to navigate your marketing and lead through adversity.
- The market responses thus far to the global health crisis.
- The factors that influence marketers’ decision-making.
- Strategic and tactical opportunities that present themselves to marketers during this challenging time.
- Q&A
Speakers
Veron Dai
Account Director, Data Science & Advanced Analytics, APAC, ForwardPMX
Veron has extensive experience in analytics, consumer insights and integrated marketing across multiple industries and regions. By using cutting-edge data science approaches and sophisticated forecasting techniques, she helps clients develop a deeper understanding of their customers and plan their marketing investments more strategically and effectively.
Tim Durgan
Regional Strategy & Planning Director, ForwardPMX
Tim Durgan has 10 years of experience across 3 regions driving a strategic output for some of the biggest FMCG and travel brands in the world. Currently Tim is leading consultancy and MarTech across the APAC region leading clients digital marketing transformation.
Tinder Chandiramani
Business Director APAC, ForwardPMX
Tinder has over 15 years of experience in multi-channel digital marketing across the Asia Pacific and global markets. She is currently driving client leadership across the APAC region with a focus on Southeast Asia. Adept at leading accounts, she is driving clients growth and spearheading the roll-out of data-driven solutions in the region.
