Webinars

Emerging From COVID-19: Lessons From China’s Adjustment to the New Normal

Thursday 19th March 2020
11am – 12pm HKT
Online Webinar
Must Register to Access Webinar

Marketers often live through periods of extreme turbulence, and the COVID-19 virus brings its own set of unique challenges.

From consumer behavioral shifts, to external factors like nation-wide travel restrictions, to logistics and supply chain disruption, businesses are being tasked with addressing these challenges in near real time.

Now more than ever, it’s imperative have a clear strategy that allows for flexibility in brand planning whilst also protecting revenue. This calls for dynamic practices and a humanistic view on data. 

During the webinar, we’ll cover topics including: 

  • How to navigate your marketing and lead through adversity.
  • The market responses thus far to the global health crisis.
  • The factors that influence marketers’ decision-making.
  • Strategic and tactical opportunities that present themselves to marketers during this challenging time.
  • Q&A

    Speakers 

    Veron Dai

    Veron Dai

    Account Director, Data Science & Advanced Analytics, APAC, ForwardPMX

    Veron has extensive experience in analytics, consumer insights and integrated marketing across multiple industries and regions. By using cutting-edge data science approaches and sophisticated forecasting techniques, she helps clients develop a deeper understanding of their customers and plan their marketing investments more strategically and effectively.

    Tim Durgan

    Tim Durgan

    Regional Strategy & Planning Director, ForwardPMX

    Tim Durgan has 10 years of experience across 3 regions driving a strategic output for some of the biggest FMCG and travel brands in the world. Currently Tim is leading consultancy and MarTech across the APAC region leading clients digital marketing transformation.

    Tinder Chandiramani

    Tinder Chandiramani

    Business Director APAC, ForwardPMX

    Tinder has over 15 years of experience in multi-channel digital marketing across the Asia Pacific and global markets. She is currently driving client leadership across the APAC region with a focus on Southeast Asia.  Adept at leading accounts, she is driving clients growth and spearheading the roll-out of data-driven solutions in the region.

    This event has occurred.