Webinars

Staying Connected While Staying Apart: How to Drive Connections & Find Growth During COVID-19

Wednesday April 8th, 2020
10:30AM ET | 3:30PM BST  
Online Webinar
Must Register to Access Webinar

The COVID-19 pandemic has created a new normal – one that is forcing marketers to pivot and address dramatically different needs and business realities than were planned or budgeted for. But every challenge brings opportunity.

The brands that learn fast, rapidly adjust strategies, and prioritize meaningful consumer connections will position themselves to thrive in digital, now and in the future.

In this webinar, we’ll talk through specific channels and strategies that are netting real results, including voice and chatbots. Voice and chat capabilities are not only intuitive to how today’s digitally-native customers interact, but they also represent a significant opportunity to reach new customers, nurture relationships, create personalized experiences, and drive real, recurring revenue. In an environment where others are pulling back, the winners are the brands that stand out.

You’ll gain actionable takeaways to fuel your marketing strategy and move forward, meeting consumers where they are now. We’ll cover topics including:

  • How to set up your marketing and communications strategy for success during the COVID-19 pandemic.
  • How chatbots and voice technology can provide the connectivity many brands are missing in today’s environment.
  • The different use cases of chatbots and voice, and the ways they drive growth. 
  • Q&A

    Speakers 

    Dana Gibber

    Dana Gibber

    Co-Chief Innovation Office, Head of Voice & Chat, ForwardPMX

    Dana Gibber is the Co-Chief Innovation Officer for ForwardPMX, leading the agency and its clients into the future of conversational commerce through voice and chatbot innovation. Dana is also the co-founder and former COO of Headliner Labs, a leading artificial intelligence-powered chatbot and voice platform that was acquired by ForwardPMX. Dana leads product innovation and co-manages client relationships, and is an advisor to C-suite and innovation leaders at leading retail brands. She is a frequent writer and speaker on the topics of digital sales, mobile marketing and retail innovation, writes a regular series for digital marketers in Women’s Wear Daily titled “Is Your Brand Ready?” and has been a featured speaker at conferences including Shoptalk, Fashion Digital, and the Women in Business and Technology Forum. Dana’s expertise in AI, privacy and chatbot technology stems from her time at the Foreign Intelligence Surveillance Court of Review, where she worked on sensitive national security and surveillance cases. She also honed her expertise at the Council on Foreign Relations, where her work focused on drone technology. She is a graduate of Harvard College and Yale Law School.

    Caroline Klatt

    Caroline Klatt

    Co-Chief Innovation Office, Head of Voice & Chat, ForwardPMX

    Caroline Klatt is the Co-Chief Innovation Officer for ForwardPMX, spearheading the agency’s voice and chat practice. Caroline is also the Co-founder and former CEO of Headliner Labs, a leading artificial intelligence-powered chatbot and voice platform that was acquired by ForwardPMX. Caroline plays a vital role in leading strategic discussions with clients about the innovative marketing and customer service activations that can be achieved through conversational commerce. She was named to the Forbes 30 under 30 list for retail and e-commerce, and is a regular columnist and speaker on the topics of digital sales, mobile marketing and machine learning, including keynote addresses at Ad Age Next, Adweek, Fairfield Live WWD Digital Forum, SXSW, Shoptalk and Harvard Business School’s annual Retail and Luxury Goods Conference. Caroline honed her expertise in digital marketing and e-commerce at leading retailers including Fab.com, Ralph Lauren and Collective Brands, and as a Management Consultant for Fortune 500 companies at McKinsey & Co. in New York. She is a graduate of the University of Pennsylvania.

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