Featured | Webinars

The Future of In-Housing and How to Take Control of Your Data

Tuesday July 7th, 2020
10AM HKT
Online Webinar
Must Register to Access Webinar

 

 

Today’s digital industry presents a series of challenges. From the complex and volatile Martech landscape, to the rise of the big Ad Tech companies ‘walled gardens’, any brand considering in-housing should see this as more than just a need to provide transparency. 

It’s about data, it is about business intelligence, automation, efficient spend and clear measurement. In this session, we will provide you with a blueprint on how the implementation of the right tools, the right way can help your brand take control of data and measurement frameworks to overcome industry challenges and shape the future of your organisation.

Speakers 

Richard Brosgill

Richard Brosgill

Managing Director APAC & Russia, ForwardPMX

Richard Brosgill has built a career in helping clients scale internationally and formulating expansion strategies to succeed within nuanced local landscapes. Today, Richard drives strategic leadership as the Managing Director, APAC & Russia at ForwardPMX, leading our partners, proposition and teams in region.
Tim Durgan

Tim Durgan

Regional Planning and Strategy Director, ForwardPMX

Tim Durgan has 10 years of experience across 3 regions driving a strategic output for some of the biggest FMCG and travel brands in the world. Currently Tim is leading consultancy and MarTech across the APAC region leading clients digital marketing transformation.

Deirdre Chew

Deirdre Chew

Tech Lead, Google Marketing Platform, Google

Deirdre has over 10 years of experience in digital marketing across the US and Singapore. She has been based out of Singapore for the last 8 years and is currently heading up the Tech division for Google Marketing Platform. Her focus is to drive technology adoption and maturity across the digital ecosystem, and to help businesses elevate their marketing strategy using data and automation.