Webinars

The Great Adaptation: An Inside View of Current & Future Post-COVID Changes In Russia

Thursday May 28th, 2020
11 AM ET | 4 PM BST
Online Webinar
Must Register to Access Webinar

Join us to hear exclusive search data points and other key online trends from Russia’s most important platform, Yandex.

As in other markets around the world, Russia has seen significant user behavior trends arise through COVID-19. With people moving online in record numbers, now is the time for marketers to understand what changes will be more than just short term trends in order to retain customers and grow their businesses.

In this co-hosted webinar, Yandex will join ForwardPMX to share the latest data and search trends in Russia and other key Russian-speaking countries, including the industries that have seen traffic increases, and therefore increased opportunity to drive revenue, as well as the consumer changes defining these markets. Based on these insights, we’ll provide a purview for how businesses and advertisers – both those in Russia already, and those looking to expand into the market – can continue adapting to the “new normal”.

Speakers

Anton Ivanov, ForwardPMX

Associate Digital Director, Moscow

Anton Ivanov has 5+ years of experience in digital marketing in Russia / CIS markets, driving performance marketing campaigns for some of the leading fashion, retail and travel brands worldwide in this region. Currently, Anton is leading FP’s Moscow office, overseeing digital marketing projects for Russia / CIS markets and leading Yandex Expert training sessions globally.

Elena Willems, Yandex

Business Development Manager, UK&DACH

Elena has been with Yandex for 5+ years, managing key clients across various industries such as travel, fashion and beauty in the UK. Currently Elena is responsible for business development in the UK and DACH region.