Webinars

The Organic Marketing Opportunity – Tactics to Thrive in SEO/Content During COVID-19 & Beyond

Thursday May 7th, 2020
11 AM ET | 4 PM BST
Online Webinar
Must Register to Access Webinar

Our agency’s goal over the past several weeks has been to help our clients in every way possible to make sense of the ways that COVID-19 has and will continue to impact their businesses in the future. One area where we see opportunity relates to the question, “What can SEO and content do amidst the COVID-19 changes?”

According to a newly released survey by Conductor, 63% of marketers believe that SEO will grow in importance during the pandemic. Particularly as more pressure is applied to paid budgets, a flexible SEO and content strategy can help businesses maintain visibility, engage their audiences meaningfully and relevantly, and support healthy site traffic – today and post-COVID-19.

In this webinar, we’ll give actionable tactics and strategies for SEO and content through this time, including:

  • Keyword and topical research, including how to leverage Google Trends and social listening
  • Shifts in messaging and/or content strategies
  • Technical SEO, including out-of-stock strategy and page speed optimization
  • Important KPIs for daily reporting
  • SEO and SEM blended analysis recommendations

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