Featured | Industry Event | Webinars

Thriving Amid Russia’s Explosive E-Commerce Growth: A Conversation With Yandex, The Hut Group & ForwardPMX

Thursday, July 15th 2021
3:00PM BST | 10:00AM ET
Online Event – Register to Attend

 

 

All around the world, e-commerce surged in 2020, and we continue to see the acceleration of online shopping through 2021 due to the convenience and ease in which consumers can connect with the brands and products they love in an online environment.

Russia saw explosive growth in e-commerce, with the market reaching $35 billion in 2020 according to Data Insight’s report, reflecting an increase in growth of 44% over the prior year. If this isn’t enough to convince you, we also now know that over 10 million new online shoppers have come into the marketplace, representing a significant opportunity for businesses entering and growing into this lucrative region. As we reflect on this growth and look beyond into the next year, projections see this acceleration continuing in the post-pandemic period.

So what does this all mean for brands and businesses, especially those that are still learning how to reach the market in a relevant way?

On Thursday, July 15th, we will be joined by our partners at Yandex and our clients at The Hut Group for a conversation about how to ensure your brand can achieve success amid the ongoing opportunity for e-commerce growth in Russia. For those attendees who aren’t as familiar with marketing successfully to Russian consumers, we’ll start with an introduction to the market, with a look at key consumer behaviors and motivations for shopping online – like what kind of digital experience is expected, what might deter a Russian shopper, and the preferred payment and delivery options.

The Hut Group will discuss their experiences bringing their two flagship brands into the Russian market, and how they’ve been able to drive successful growth in the competitive and complex space of supplements, nutrition and beauty – all of which are categories that have been notoriously hard to penetrate by Western brands.

Finally, we’ll discuss our collaboration with both Yandex and The Hut Group, including how success is driven by a true local strategy and approach, which starts by engaging the right players in the market, understanding the interplay of digital channels, and getting the right insights about your customers.

We look forward to hosting you!

Speakers

Anton Invanov

Anton Invanov

Digital Director, APAC & RU, ForwardPMX

Anton Ivanov has 5+ years of experience in digital marketing in Russia / CIS markets, driving performance marketing campaigns for some of the leading fashion, retail and travel brands worldwide in this region. Currently, Anton is leading FP’s Moscow office, overseeing digital marketing projects for Russia / CIS markets and leading Yandex Expert training sessions globally. 

Rachel Fox

Rachel Fox

Head of Acquisition, Marketing, The Hut Group

Manfred Schlosser

Manfred Schlosser

Head of Sales & Business Development, Europe, Yandex

Tatiana Kalinina

Tatiana Kalinina

SVP of Business Development, The Hut Group

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