Understand Your Buyer Journey Through Attribution & Advanced Measurement
Thursday, September 9, 2021
As brands’ online businesses continue to grow during this era of digital acceleration, so too does the amount of data they have today at their disposal. It is estimated that 2.5 quintillion bytes of data are generated each day.
More customers are engaging with brands through digital mediums, giving brands access to a plethora of behavioural data that was not possible just a few years ago. On its own, the data may seem complex, unorganized and irrelevant, but with the proper technologies in place, that same data can paint a detailed picture of your entire customer journey, revealing hidden behaviors you might not even anticipate.
On September 9th, we will be joined by Google APAC’s Regional Product Lead for Performance Measurement, Erman Sefer, for a lunchtime fireside chat to discuss the importance of having Advanced Measurement and Attribution in your marketing organization and how brands can utilize these new technologies to elevate your brand experience.
Regional Strategy & Planning Director, Consultancy
Tim Durgan has over a decade of of experience across 3 regions driving a strategic output for some of the biggest FMCG and travel brands in the world. Currently Tim is leading consultancy and MarTech across the APAC region leading clients digital marketing transformation.
Regional Product Lead, Performance Measurement, Google APAC
Erman Sefer covers Attribution, Incrementality and Privacy Centric Measurement at Google. Previously had regional & global marketing roles in Procter & Gamble, Carlsberg, Nielsen and also previously worked on building an AI startup.