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Understand Your Buyer Journey Through Attribution & Advanced Measurement

Thursday, September 9, 2021
1:00PM HKT

As brands’ online businesses continue to grow during this era of digital acceleration, so too does the amount of data they have today at their disposal. It is estimated that 2.5 quintillion bytes of data are generated each day.

More customers are engaging with brands through digital mediums, giving brands access to a plethora of behavioural data that was not possible just a few years ago. On its own, the data may seem complex, unorganized and irrelevant, but with the proper technologies in place, that same data can paint a detailed picture of your entire customer journey, revealing hidden behaviors you might not even anticipate.

On September 9th, we will be joined by Google APAC’s Regional Product Lead for Performance Measurement, Erman Sefer, for a lunchtime fireside chat to discuss the importance of having Advanced Measurement and Attribution in your marketing organization and how brands can utilize these new technologies to elevate your brand experience.


Tim Durgan

Tim Durgan

Regional Strategy & Planning Director, Consultancy

Tim Durgan has over a decade of of experience across 3 regions driving a strategic output for some of the biggest FMCG and travel brands in the world. Currently Tim is leading consultancy and MarTech across the APAC region leading clients digital marketing transformation.

Erman Sefer

Erman Sefer

Regional Product Lead, Performance Measurement, Google APAC

Erman Sefer covers Attribution, Incrementality and Privacy Centric Measurement at Google. Previously had regional & global marketing roles in Procter & Gamble, Carlsberg, Nielsen and also previously worked on building an AI startup.