All I Want For Christmas Is Audience
Over the Christmas period, the key audience for any brand can change, as consumers switch from purchasing for themselves to seeking gifts for their loved ones.
Programmatic display advertising provides an opportunity to reach people based on context or audience categorisation rather than just by targeting all visitors to a specific website. For example, top line categories can be used to reach those researching specific product types.
The following infographics provide insights into audiences that can be targeted through programmatic media buys.
Please click the images below to enlarge:
By Jen Lorimer
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