All I Want For Christmas Is Audience

November 20, 2018

Over the Christmas period, the key audience for any brand can change, as consumers switch from purchasing for themselves to seeking gifts for their loved ones.

Programmatic display advertising provides an opportunity to reach people based on context or audience categorisation rather than just by targeting all visitors to a specific website. For example, top line categories can be used to reach those researching specific product types.

The following infographics provide insights into audiences that can be targeted through programmatic media buys.

Please click the images below to enlarge:

 

Follow ForwardPMX

Our Newsletter

Sign up to receive our monthly insights.

  • By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy
  • This field is for validation purposes and should be left unchanged.

You May Find These Interesting