All I Want For Christmas Is Audience
Over the Christmas period, the key audience for any brand can change, as consumers switch from purchasing for themselves to seeking gifts for their loved ones.
Programmatic display advertising provides an opportunity to reach people based on context or audience categorisation rather than just by targeting all visitors to a specific website. For example, top line categories can be used to reach those researching specific product types.
The following infographics provide insights into audiences that can be targeted through programmatic media buys.
Please click the images below to enlarge:
You May Find These Interesting
Throughout the months of September and October, ForwardPMX brought together leadership from top nonprofits to have intimate discussions about the state of nonprofit, individual experiences from this year and what can be expected from these final weeks of 2020. We were...
Last month, our nonprofit team was nominated for a Shorty Social Good Award with our client, Best Friends Animal Society (amazing work, team!) The Social Good Awards are special in that they were created to raise global awareness around the positive impact brands,...
Affiliate Marketing has come a long way in building its essential place in the multichannel marketing mix (check out Trend #6 in our 2020 Global Marketing Trends Report to see just how much this dynamic channel has evolved!). As a crucial revenue driver, it’s no...