Why ForwardPMX Joined the Conscious Advertising Network
ForwardPMX is proud to announce that we are officially members of the Conscious Advertising Network (CAN). CAN is a coalition of over 70 organizations set up to ensure that industry ethics catch up with the technology of modern advertising. This includes Anti Ad-Fraud, Diversity, Informed Consent, Hate Speech, Children’s Well-being and Mis/Disinformation.
CAN aims to stop advertising abuse by highlighting conscious choices that agencies and brands can make. It provides a framework for the advertising industry to work in line with best practice is 6 key areas – ad fraud, diversity, informed consent, hate speech, children’s well-being and fake news.
We asked our Senior Strategy Manager, Kelly Conlon, who has been extremely instrumental in developing the partnership, for her thoughts on CAN and why ForwardPMX has gotten involved.
Why is it important to us?
ForwardPMX is an industry leader when it comes to social impact through all of the amazing work our philanthropic arm, TransformFP, carries out. However, it’s important to bring the spirit of those social impact efforts into the day to day work we deliver for our clients. CAN provides us with a framework to be more conscious and intentional in how we do business.
Any organisation can become a member, so it’s not limited to just agencies. There’s some huge global brands that have signed up such as O2 and GSK. It is especially important for agencies like ours to become members because as advertisers we have a great deal of responsibility, and that’s not often recognised or talked about within the industry. As well as this, it’s also a great opportunity for us to work alongside other agencies to change our industry for the better.
Can you tell us a little more about The Manifestos?
Of the six manifestos – Anti Ad-Fraud, Diversity, Informed Consent, Hate Speech, Children’s Well-being and Mis/Disinformation – hate speech and fake news are two of the most pressing issues the advertising industry faces. We’ve seen just how toxic both of those things can be on society and as advertisers it’s our responsibility to tackle this.
There are some great initiatives like the ‘Stop funding hate’ campaign that aims to make hate unprofitable by persuading advertisers to pull their support from publications that spread hate and division. So, there’s definitely a demand for more accountability and we are excited to see how we can achieve this with CAN.
You May Find These Interesting
We’re just a little over two weeks away from the world’s largest sales event of the year, China’s Double 11, and with the explosion of e-commerce over the past 12 months, we’re expecting to see yet another record-breaking event. The impact of China’s rapidly maturing...
Finally! Goodbye last click. I will not remember you fondly. Google’s announcement that last click attribution is on its way out is very welcomed news to everyone here at Assembly. From this month on, Google will replace last click measurement with Data Driven...
Part 2: Our RiseFP Winners on “Remembering to Value What We Have” “Building Confidence and Trust” & What it Means to be “Susceptible to Change”
As promised, we are back with the second and final installment in our RiseFP winners blog series for H1 2021. In case you missed it, check out blog one here. The RiseFP Recognition Program celebrates outstanding team members who embody our five core values: Keep It...