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Back to School U.S. Trend Report 2020

ForwardPMX’s annual BACK TO SCHOOL U.S. TREND REPORT examines the products, trends and consumers at the center of this highly competitive retail season. 

Like past years, our latest report provides guidance on enrollment and consumer spending, and analyzes search interest and keyword popularity. But 2020 has been no ordinary year.

The impact of Covid-19 and the uncertainty around when and how classes will begin has left parents cautious. While e-commerce surges and spending trends are positive, this uncertainty has caused marketers to reconsider their approach to product and messaging strategies and look at traditional buying patterns differently than in the past.

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