Leading Through Adversity – Managing Complex Change: COVID-19 Playbook


Produced by FP Consultancy 

Marketers often live through periods of extreme adversity, and the COVID-19 virus brings its own set of unique challenges to navigate.

It’s critical for brands to plan proactively, and ensure that plans are built with the flexibility to shift. Across advertising, communications, partner strategies and overall business operations, there is a greater need than ever to be dynamic and agile.

Our Playbook, provided by FP Consultancy, provides guidance on:
• The key factors influencing marketers’ decision-making during the COVID-19 outbreak.
• How consumer behaviors are changing, and the methods to maintain strong engagement. 
• Strategic and tactical opportunities to drive business growth. 
• The importance of investing in innovation to deliver value to customers. 

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