Back To School Study 2019
ForwardPMX’s annual Back to School U.S. Trend Report examines the products, trends and consumers at the center of this highly competitive, youth-focused retail season. Back to School is the second largest retail season after Holiday, with significant opportunity for retailers.
The 2019 edition of this report analyzes search interest and keyword popularity, click, creative and census data. It combines industry sources with proprietary analysis to gauge peak moments, shifts in seasonal patterns, shopper interests and changes to the competitive landscape. Our goal is to inform seasonal strategy with an eye towards growth through change.