Research
Whitepaper: The Strategic Shift in Holiday
It’s no secret that competition this Holiday season is fiercer from all angles, whether from marketplace giants or fast-moving DTC digital natives. Things like “relevant experiences” and “seamless shopping across online and offline” are now table stakes in a world where consumers are empowered with an incredible amount of choice. So how can retailers gain a competitive edge? Download our Holiday whitepaper, with insights provided by Google, that talks about key strategic shifts that marketers should be aware of to have a successful 2019 Holiday season.