Bricsys Appoints ForwardPMX as their Regional Agency in APAC

September 2, 2020

Global brand performance and full service media agency, ForwardPMX has been tapped by Bricsys to serve as the brand’s regional agency in APAC, to handle performance media across the region.

Singapore – September 1st, 2020 – Global brand performance and full service media agency, ForwardPMX has been tapped by Bricsys to serve as the brand’s regional agency in APAC, to handle performance media across the region. ForwardPMX will be launching paid search activities for Bricsys on leading local platforms such as Baidu in China and Naver in Korea, and plans to expand the partnership across key APAC markets and channels throughout the region in the near future. 

The win comes after a competitive pitch process in which ForwardPMX was chosen for their expansive global footprint and expertise in non-English markets. The partnership highlights the agency’s strength in delivering innovative strategies that help brands achieve both short-term growth and long-term strategic goals, particularly in this challenging COVID environment. ForwardPMX is partner to an impressive group of brands in APAC, including Marina Bay Sands, Kia and Hyundai, The Economist and its most recent appointment, Mulberry. The account will be managed from Singapore with support from the agency’s Shanghai and Seoul offices, to provide in-market expertise that will drive growth for Bricsys in existing markets and expand their audiences across the APAC region.

Bricsys, known for its BricsCAD Software, is a modern CAD Software, that aims to build cost effective tools to enhance design workflows. Since parent company, Hexagon AB, acquired Bricsys in late 2018, the brand has developed a strong presence in Japan, Australia and India and is looking to build on this growth with the appointment of a brand performance agency with extensive experience tailoring marketing strategies to the nuanced regions.

“Bricsys will continue to experience accelerated growth in the next few years”, said Chris Lee, VP APAC, Bricsys. “We are here to support our customers who have been looking for a holistic CAD solution for the longest time. BricsCAD is based on modern code and offers a great user experience for which we’ve experienced an overwhelming response to from customers and partners. We hope to build on the momentum we’ve generated so far.”

Bricsys Head of Marketing in APAC, Rashmi Anand said, “We are excited to bring ForwardPMX onboard for our media activities. They have an excellent team who are smart, dynamic and well versed with industry developments. ForwardPMX’s capabilities and understanding of our key markets will prove crucial in driving the business in the region.”

“We’re delighted to have been selected to partner with Bricsys, working to build awareness of their software solutions across several markets in Asia,” said Richard Brosgill, Managing Director APAC & RU at ForwardPMX. “Utilizing our strong knowledge and leading partnerships with local platforms, we’re looking forward to identifying and building new audiences to further fuel their journey of accelerated growth”.


About Bricsys:

Bricsys is a global provider of the BricsCAD® brand of engineering design software. We are relentlessly committed to the success of our customers. Bricsys offers its software at a compelling price, with industry-leading product support. For the last two decades, our singular focus has been building cost-effective, mission-critical CAD tools. Now as a part of the global technology giant Hexagon AB, we are reinforcing our commitment to take your design workflows to the next level. Our goal: to help our customers achieve more, in less time, for less money.

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