Driving Digital Growth in Southeast Asia: Marilyn Yeong Joins ForwardPMX as Regional Client Vice President
Marilyn Yeong joins ForwardPMX’s APAC leadership to guide strategic vision, digital development and client engagement in Singapore and Southeast Asia.
Hong Kong, February 1, 2021 – Global data and technology driven marketing services company, ForwardPMX, has appointed Marilyn Yeong as Regional Client Vice President. Based in Singapore, Yeong will lead the strategic vision for client engagement in Southeast Asia and play an integral role in establishing ForwardPMX’s expansion opportunities across the region.
ForwardPMX APAC & RU Managing Director, Richard Brosgill, commented, “South East Asia continues to beat forecasts for digital adoption, with significant growth once again in 2020, making it more important than ever for brands to establish seamless digital experiences to succeed in this rapidly evolving region. We’re determined to strengthen our commitment to the region and build on our success in helping brands navigate the nuanced and changing market conditions to grow their businesses.”
He added, “We’re absolutely delighted to have Marilyn join our leadership team to lead our ambitions in Singapore and through Southeast Asia, whilst supporting our continued acceleration across the wider APAC region. Her growth mentality, strategic thinking and proven ability to build makes her a great fit and we are confident that her experience will bring value to our clients in the region.”
Yeong brings 15 years of industry experience from leadership roles at Carat, SearchGuru, Havas and M&C Saatchi. Her understanding of the digital landscape will complement and further elevate ForwardPMX’s capabilities in APAC, not only as media specialists, but as consultative and data-driven business experts.
On the new role, Marilyn said, “There is a huge opportunity to extend our expertise to help local brands grow internationally. The unique collaborative work culture between our global network of consultants and experts is the reason why we can deliver the most effective insights and digital strategies for our clients. I am excited to join the ForwardPMX family and continue to build on the solid work the team has done.”
APAC Marketing Manager, ForwardPMX
+852 2344 6477
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