ForwardPMX Ushers in a New Era of Strategic, Digitally Led Talent with the Promotion of Edison Woo to Regional Vice President of Organisational Development

June 3, 2021

Edison’s role will be focused on transformative approaches to talent development designed to position the agency’s offerings and services for future client needs.

Hong Kong, June 4, 2021 – Global data and technology-driven marketing services company, ForwardPMX, has elevated Edison Woo to the role of Regional VP of Organisational Development APAC. In this newly created position, Woo will lead ForwardPMX’s talent development strategy in APAC and Russia, with an emphasis on recruiting top digital talent, strengthening the agency’s Purpose proposition across social impact, DE&I and overall agency culture, and transforming internal skillsets to deliver clients with strategic expertise in media and beyond.

ForwardPMX has a longstanding presence in the APAC region, with a track record of delivering high-growth strategies for domestic brands moving into new territories, and simultaneously driving expansion opportunities for large global brands navigating the complexities of consumer expectations and digitally led experiences within key APAC markets.

Richard Brosgill, ForwardPMX’s Managing Director of APAC & RU, commented, “The core strength of our agency is the talent who turn up every day to deliver their best work for their clients. The ever-evolving digital industry calls for an adaptive mindset, fostered by a culture where talent is given the room and guidance to develop, empowered to think strategically and have the confidence to be courageous to challenge the status quo. It is this adaptive and flexible mindset that will propel us forward as we help our clients’ grow in the ever-changing ecosystem. As we continue to grow at pace, with Edison stepping up to lead our talent development, we will firmly ensure that this culture continues to thrive within our business, further strengthening the quality of our work.”

He continues “Over the past 12 months Edison has successfully rallied teams together and strengthened our sense of connectivity even when teams had to work remotely. His true people-first perspective gives us all total confidence that he can positively enhance the culture that’s driven our success up to this point.”

Woo will also be championing ForwardPMX’s Diversity, Equity & Inclusion and Social Impact efforts, working closely with the People Experience teams across different offices to actively address issues on gender equality, good health and well-being, and environmental actions.

Woo commented, “Our commitment to DE&I and Social Impact is a direct reflection of our company values. As a global organisation and our clients’ partners, we know the responsibility we have in driving change in our communities and leaving the world in a better place. It’s crucial to create an environment that encourages our colleagues to discover greater purpose in their work.”

“Similarly, we are committed to providing the resources, training and support needed to evolve our employees’ skillsets for future-facing roles in which they will continue to serve as our clients’ consultative guides and most important assets in a rapidly changing, technology and digital-focused world,” Woo added.

Check out coverage of Edison’s appointment in Branding in Asia.

Media Contact:
Kelvin Lee
APAC Marketing Manager, ForwardPMX
+852 2344 6477

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