FitFlop Taps ForwardPMX for Global Search & Social Work
The footwear firm is using the agency for driving social activity on Google Search, Facebook and other channels.
“Biomechanically engineered” shoe, sneaker and sandal company FitFlop has tapped ForwardPMX to handle all of its global paid search and social activity functions, the companies said in a statement.
Terms of the deal were not disclosed. But ForwardPMX said the “win comes after a competitive pitch process.”
John Sadeghipoor, global head of digital marketing at FitFlop, described ForwardPMX’s pitch as “strong” and added that the company has “long-standing expertise in delivering innovative paid search and social campaigns with a three-hub offering,” which made the decision “to appoint them as our marketing agency very easy.”
Forward3D and PMX agency merged earlier this year, and the combined agency said it “boasts $100 million in fees and $1 billion of managed media” and has a global staff of more than 700 employees serving 300-plus clients.
“ForwardPMX’s paid search and social activity for FitFlop will be executed via a three-hub model across Google Search, Google Shopping, YouTube, Facebook, Twitter, Pinterest and Snapchat covering the U.S., U.K., Germany and the rest of Europe,” the company said.
Supriya Dev-Purkaystha, director of client and strategic partnerships at ForwardPMX, said the deal with FitFlop:
“Underlines our ability to help the best and most innovative brands drive revenue growth throughout the world. Winning FitFlop also reflects our growth and strong offering in helping brands with their strategic goals following the creation of ForwardPMX earlier this year.”
You May Find These Interesting
Driving Digital Growth in Southeast Asia: Marilyn Yeong Joins ForwardPMX as Regional Client Vice President
Marilyn Yeong joins ForwardPMX's APAC leadership to guide strategic vision, digital development and client engagement in Singapore and Southeast Asia. Hong Kong, February 1, 2021 – Global data and technology driven marketing services company, ForwardPMX, has appointed...
ForwardPMX make the cut for Campaign's Agency of the Year Award EMEA. For decades Campaign’s Agency of the Year awards have sought out and celebrated the very best agencies and networks in their field with the help of client marketers. The awards highlight strong...
The APAC Search Awards has named global brand performance organization, ForwardPMX, as the Best Large Integrated Search Agency 2021. The APAC Search Awards celebrate the best in PPC, SEO and Content Marketing from across Asia Pacific. The awards are organized by We...