ForwardPMX and Bassett Furniture are Finalists for the OMMA Awards
ForwardPMX is thrilled to announce that we are finalists for the OMMA Awards with our client, Bassett Furniture.
The OMMA Awards (OMMA stands for Online Marketing Media and Advertising) were created in 2004 to honor agencies and advertisers that push the potential of digital advertising, and they have recognized outstanding campaigns for 16 years and counting.
The finalist announcement comes in the Online Marketing Excellence for Retail/E-Commerce category for the case study entitled “A Custom Fit: How Influencer Jenni Holmes Helped Bassett Furniture Expand Its Horizons.” More details are provided below about the team’s awesome work and you can check out more information on the OMMA Awards by viewing the official announcement on their site.
Bassett Furniture is a leading home luxury brand, committed to providing customers with beautiful, custom furniture and direct access to skilled Design Consultants at more than 100 retail locations.
In 2019, the brand sought to further elevate its southern roots and showcase its dedication to quality home furnishings. Bassett started to significantly reduce traditional TV spend, and instead focused on rich storytelling content through social and influencer marketing. As part of this initiative, Bassett tapped influencer, Jenni Holmes of Dear Lillie Studio for a several-month long partnership. More specifically, this campaign’s objectives were to increase social engagement with the brand, particularly within Instagram and Instagram Stories, drive more inbound interest for Bassett Furniture product, as well as drive site traffic and encourage new customers to find local Bassett stores via the website.
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