ForwardPMX and Bassett Furniture Named Shorty Awards Finalists
The ForwardPMX team is thrilled to announce that we’ve been named a finalist along with our client, Bassett Furniture, in the 12th Annual Shorty Awards!
The Shorty Awards honor the best of social media by recognizing the influencers, brands and organizations on Facebook, Twitter, YouTube, Instagram, TikTok and more.
A LIFESTYLE INFLUENCER SUCCESS STORY – BASSETT FURNITURE + JENNI HOLMES
Bassett Furniture is a leading home luxury brand, committed to providing customers with beautiful, custom furniture and direct access to skilled Design Consultants at more than 100 retail locations.
In 2019, the brand sought to further elevate its southern roots and showcase its dedication to quality home furnishings. Bassett started to significantly reduce traditional TV spend, and instead focused on rich storytelling content through social and influencer marketing. As part of this initiative, Bassett tapped influencer, Jenni Holmes of Dear Lillie Studio for a several-month long partnership. More specifically, this campaign’s objectives were to increase social engagement with the brand, particularly within Instagram and Instagram Stories, drive more inbound interest for Bassett Furniture product, as well as drive site traffic and encourage new customers to find local Bassett stores via the website.
You May Find These Interesting
Driving Digital Growth in Southeast Asia: Marilyn Yeong Joins ForwardPMX as Regional Client Vice President
Marilyn Yeong joins ForwardPMX's APAC leadership to guide strategic vision, digital development and client engagement in Singapore and Southeast Asia. Hong Kong, February 1, 2021 – Global data and technology driven marketing services company, ForwardPMX, has appointed...
ForwardPMX make the cut for Campaign's Agency of the Year Award EMEA. For decades Campaign’s Agency of the Year awards have sought out and celebrated the very best agencies and networks in their field with the help of client marketers. The awards highlight strong...
The APAC Search Awards has named global brand performance organization, ForwardPMX, as the Best Large Integrated Search Agency 2021. The APAC Search Awards celebrate the best in PPC, SEO and Content Marketing from across Asia Pacific. The awards are organized by We...