ForwardPMX and Bassett Furniture Named The Drum Marketing Awards USA Finalists

The ForwardPMX team is happy to announce that we’ve been named a finalist along with our client, Bassett Furniture, in The Drum Marketing Awards US, for the brand content strategy category! 

The Drum Marketing Awards US is an annual prestigious industry event that rewards and celebrates the most effective marketing strategies and campaigns over the past year. You can learn more about the awards and this year’s competition here in The Drum.

More about the campaign below! 

A LIFESTYLE INFLUENCER SUCCESS STORY – BASSETT FURNITURE + JENNI HOLMES

Bassett Furniture is a leading home luxury brand, committed to providing customers with beautiful, custom furniture and direct access to skilled Design Consultants at more than 100 retail locations.

In 2019, the brand sought to further elevate its southern roots and showcase its dedication to quality home furnishings. Bassett started to significantly reduce traditional TV spend, and instead focused on rich storytelling content through social and influencer marketing. As part of this initiative, Bassett tapped influencer, Jenni Holmes of Dear Lillie Studio for a several-month long partnership. More specifically, this campaign’s objectives were to increase social engagement with the brand, particularly within Instagram and Instagram Stories, drive more inbound interest for Bassett Furniture product, as well as drive site traffic and encourage new customers to find local Bassett stores via the website.