ForwardPMX and Virgin Holidays win at The Drum Awards
ForwardPMX took home a win in the Leisure and Travel Strategy category at The Drum Digital Advertising Awards Europe with their client Virgin Holidays.
About the Campaign:
With the difficulty in navigating the peak and off-peak travel periods, accompanied with the current geopolitical climate, ForwardPMX and Virgin Holidays wanted to come up with an innovative strategy to increase brand awareness. ForwardPMX worked with Virgin Holidays’ internal teams to build a creative solution to keep the brand top of mind. Coined ‘The Trending Travel Guide’, the project leveraged our specialist data capabilities and social listening technologies to create an ever-evolving, interactive campaign.
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